South Korean Players is a key target for casino operators

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South Korean Players is a key target for casino operators

South Korea is set to become a key target market for regional casino operators in the absence of Chinese consumers over the next few years, according to Aristocrat’s General Manager, Asia, Lloyd Robson.

Robson provided his assessment of the current state of play during a panel session at MGS Summit on Wednesday titled, “Business Recovery of Macau Gaming (Manufacturers).”

Asked about the prospects for recovery from COVID-19 in markets outside of Macau, major suppliers agreed each would be governed by the pace of border re-openings but Robson noted that China’s zero-COVID policy would alter the focus of regional operators in the short-term.

“One of the interesting things to consider is that for a couple of years at least, the movement of the Chinese consumer beyond Macau is going to be quite challenged,” Robson said.

“So I think the operators are going to be fighting for that Korean tourism dollar. I know they are a big part of Vietnam and the Philippines in particular but I think they will take on an even more important role from 2022 to 2024 in the absence of that higher-end Chinese consumer.”

Korean customers have quickly become a priority for governments across parts of Asia, with the Philippines looking to South Korea for its first travel bubble, Singapore having opened a Vaccinated Travel Lane for Korean visitors and Vietnam’s Phu Quoc welcoming more than 200 tourists from South Korea this weekend under a phased opening plan.

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