McDonald’s Malaysia enters partnership with Mobile Legends

McDonald’s Malaysia enters partnership with Mobile Legends

McDonald’s Malaysia has announced a partnership with Mobile Legends: Bang Bang, a mobile game developed by Chinese video game developer Moonton.

The deal will see the fast-food giant create a range of promotions involving its food, as well as providing exclusive in-game skins and currency throughout the month of May.

The partnership coincides with the seventh season of the Malaysian Mobile Legends Pro League (MPL) entering its Playoff phase. The competition sees the top ten teams in the region compete for $100,000 (∼£72,004) in prize money.

Esports Insider says: Collaborating with McDonald’s for its season-ending tournament is a solid move from Moonton, particularly as Mobile Legends: Bang Bang continues to develop into one of the most popular competitive titles in Asia. The deal will provide plenty of exposure ahead of the tournament, meanwhile, the fast-food giant will likely generate plenty of revenue from the activations offered.

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