League of Legends creator beats Squid Game on Netflix

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League of Legends creator beats Squid Game on Netflix

Riot Games, the creator of the online game League of Legends and a subsidiary of Chinese internet giant Tencent Holdings, is expanding into animation and other entertainment forms to become the “Disney for gamers” after the launch of its first animated series on Netflix proved successful.

Arcane, an animated series based on popular multiplayer game League of Legends, has already surpassed global hit Squid Game as the most popular show on Netflix in more than 50 countries — mainly in Europe, Africa, Asia, the Middle East, and South America — after its debut on Nov 9, according to data firm FlixPatrol.

The success has offered its owner the confidence to expand beyond video games.

In an interview with the South China Morning Post, the French CEO of the California-based company said Riot Games sees its future as an entertainment company like Disney — but focused exclusively on the gaming community.

“I have kids who are in their Disney phase right now,” Laurent said. “They’re watching Frozen, and they have the toys. They have the movie. They go to the theme park. And I’m like, I want to do this for gamers, for people who love our games.”

While Chinese censors have been increasingly strict about regulating online content, Riot Games managed to release Arcane in mainland China at the same time as its international premiere.

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