Fnatic has been around for 17 years as an esports organization and brand, and so it’s appropriate that the company has raised $17 million in funding.
The money from Marubeni and other investors will help the company expand in the growing Japanese and Asia Pacific esports markets.
The investment will accelerate Fnatic’s growth in the substantial Asia-Pacific market with a new strategic partnership that will incorporate the expansion of Fnatic’s base of operations in Japan and support for its Rainbow Six: Siege team, which plans to relocate to the country.
Fnatic has strengthened its leadership team with the addition of Georgina Workman (head of studios, previously at Appear Here), Julien Dupont (partnership development, previously at Vitality/Havas), Oliver Royce (head of apparel, previously at Gymshark) and Patrick Foster (chief financial officer, previously at Getaround).
It has also continued to develop its “high-performance esports brand” through expanding its digital and physical performance products. Revenues from these ranges have increased by 91% year on year in the first quarter of 2021.
FNATIC is a global esports performance brand headquartered in London, laser-focused on seeking out, leveling up, and amplifying gamers and creators.
The company was founded in 2004, and it has raised $53 million to date. And it now has 110 employees.
Fnatic scouted and developed many of the pros who are now recognized among history’s greatest esports players. They’re constantly advancing our abilities to find and build the legends of tomorrow.
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