esports pioneer Tier One Entertainment expanding to Japan

esports pioneer Tier One Entertainment expanding to Japan

Southeast Asian gaming and esports pioneer Tier One Entertainment announced on Tuesday (26 October)

Their expansion beyond the region after it signed an investment deal with Japan-based internet firm KAYAC and global media company Warner Music Group.

Founded in 2017, Tier One is one of the largest gaming and esports entertainment companies in Southeast Asia with over a thousand talents under its banner. The company is a Singapore-registered entity and has been operating in the Philippines, Myanmar, Malaysia, and Vietnam.

With its expansion into Japan, Tier One will be looking to discover “the hottest up-and-coming local talents to sign and develop”. 

Last Friday (22 October), the company notably announced a landmark partnership with Japanese esports legend Daigo “Daigo” Umehara and his agency Cooperstown Entertainment.

In addition, Tier One will be aiming to debut its first idol group in Japan “to delight Japanese and global fans” as well as “[bring] gaming to the mainstream”.

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