China’s 2022 May Game Market Revenue Drops by 6.74%

Mobile Gaming Trend in South East Asia

Report shows that sales revenue of China’s game market last month was 22.919 billion yuan ($3.4 billion), showing another drop from last year.

Year-over-year (YOY) is a method of evaluating two or more measured events to compare the results at one period with those of a comparable period on an annualized basis. YOY comparisons are a popular and effective way to evaluate the financial performance of a company.

Report has shown that China’s YOY for 2022 has dropped by 6.74% compared to 2021’s annum. The actual sales revenue of China’s mobile game market was 16.595 billion yuan, down 2.15% from the previous month and 10.85% from the previous year.

This was largely attributed to the decreasing performance of many major games compared with the same period last year, as well as the poor performance of new games that failed to deliver expectation and failed to bring protracted revenues. The sales revenue of Chinese games in overseas markets was $1.446 billion, down 5.80% from the previous month.

In May, 2022, among the top 10 products in the turnover calculation list, seven products were the same as last month. The ranking of first three products remained unchanged, and the number of game types also remained unchanged. Naruto: Ultimate Storm and Infinite Borders returned to the list, while Ask Tao ranked in the top 10.

MOBA’s Influence

Multiplayer online battle arena (MOBA) games however, still cement itself as being a titan in the modern gaming-industry. It’s fast paced and easy access to a wide variety of gamers from casual gamers to enthusiasts means that it has some of the largest market coverage.

The increase in the share of turn-based RPG game turnover is mainly due to the good performance of products such as Fantasy Westward Journey and its online edition. In the top 50 mobile games in terms of turnover, automatic board games showed up the first time, compared with the same period of last year.

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